Marek Matthew Getter

Resume

Skills:

user interviews | contextual inquiry and usability testing | user journeys | personas | affinity diagramming and data synthesis | data analytics | heuristic evaluations | wireframing | rapid prototyping | design systems | tone and style guides | UX writing | copywriting and microcopy | accessibility audits and testing

Tools:

Figma | Sketch | Adobe Creative Suite (XD, Photoshop, InDesign, Bridge) | Invision | JIRA | Confluence | Slack | Trello | Microsoft Office Suite | Google Suite | generative AI | Agile methodologies | working knowledge of HTML, CSS, CMS | understanding of WCAG implementation

Certifications:

CPACC – Certified Professional in Accessibility Core Competencies (In Progress)

PRODUCT DESIGNER

Northwestern Mutual, Full Time
July 2022 - October 2023

• Enhanced end-user comprehension through creation of a scalable, modular product template. Consolidated discrete sections into a unified ‘Activity Timeline,’ refining user interface (UI) for improved ease of use and consistency. Resulted in a ~25% reduction in support requests.
• Modernized highly-specialized, legacy enterprise software by engaging users in end-to-end co-creation, refining through rapid prototyping and usability testing sessions to validate design and build alignment. Resulted in a modern, intuitive solution and 20% decrease in task completion time.
• Spearheaded copywriting efforts for associated software by crafting user-centric content balancing accessibility with necessary complexity, adeptly adjusting language to adhere to legal standards while meeting business requirements.
• Expertly facilitated regular meetings for a 125+ member design organization. Managed content planning, speaker coordination, and A/V setup, ensuring effective communication across multiple campuses.
• Developed and led a 75-minute interactive workshop on keyboard accessibility, transforming it into an empathy-building team exercise. Received acclaim for impact and effectiveness in raising awareness among team members and leaders.

UX DESIGNER

‍Asian CineVision (Asian American International Film Festival), Contract
February 2022 - August 2022
March 2021 - August 2021

• Launched a website redesign for desktop and mobile platforms, strengthening user flows to increase conversions through the implementation of a predominantly-visual design validated by user research and interviews.
• Achieved a 7% reduction in overall bounce rate by using analytics to identify and eliminate user friction points, leading to increased content discovery and optimized ticket purchasing process.
• Designed sitemaps, user flows, journey maps and other deliverables to significantly improve the client's site information architecture and simplify user input through a reduction in necessary clicks.
• Reduced customer service inquiries by ~15% through development of a user-friendly FAQ page with efficient, streamlined navigation and more legible text after conducting evaluation of heuristic standards.
• Built relationships among cross-discipline team members, integrating feedback from developers and operations teams to refine site features and interactions. Articulated design thinking using low-fidelity wireframes and high-fidelity mockups.

UX DESIGNER

Rebolet, Contract
September 2020 - October 2020

• Led a team of four designers in a B2B startup client, delivering a user-focused prototype and MVP marketplace product.
• Managed project timeline and coordination and across four time zones to surpass initial established project goals.
• Translated qualitative and quantitative research data (using extensive user interviews and market analysis) into design insights for a niche product market to inform the development of a credible and appealing platform.
• Delivered a comprehensive design system and brand guideline foundations for ongoing product growth and development.